You may have seen them while walking down the grocery store aisles. On certain vegan products is a small label, often in the corner, which claims that the product is “ certified vegan “. But what does that mean?
Well, Vegan Action is the only organization that creates legitimate vegan certifications that companies can use for their product. They created their certifications several years back in order to help you distinguish between what is and is not vegan. While there are other websites and organizations that compile a list of vegan products and put them stamp of approval on them, none are as much of a gold standard as Vegan Action’s certification.
PETA, for instance, can allow you to put an approved logo on your product, but it does not hold the same weight as the Vegan Action logo.
The mark used is a trademark that is used, according to their website : “for products that do not contain animal products or byproducts and that have not been tested on animals. The certified logo is easily visible to consumers interested in vegan products and helps vegans to shop without constantly consulting ingredient lists.”
The idea behind such a trademark is fascinating and extremely helpful to those of us who peruse the aisles and read down the ingredients list of every single individual product that we find. This can be frustrating because many products have really long ingredient lists, so it can be easy to accidentally skip an otherwise non-vegan ingredient. You can also not know of the large variety of foods that go under different names but are not vegan, like casein, shellac, or gelatin.
Having this label helps, as each and every item would be marked as vegan on the front of the packaging, making shopping a breeze for you. It also is very helpful when finding cruelty free household products and makeup, for which there is no “ingredients list” to know if they test on animals or not. That way you can enjoy your makeup or bath soap in peace!
As of today, you can find their certification on thousands upon thousands of products created by over 700 different companies. You can find it on Chocoveda, which sells vegan chocolate, and 1121 apothecary, which makes stuff like soap and lip balm. That is why every year, you can find more products with this label on it.
However, they say this trademark is only used for products you may find at the grocery store. And not “whole companies, kitchens, restaurants, food trucks, people, farms, fruits or vegetables, organizations, websites or products that contain human-derived ingredients.”
So if you are walking down the aisles at the grocery store and come across something that has this label on it, rest assured that it is indeed a vegan product. Although you’d probably check the ingredients list anyways, just to make sure.